Website brief builder

Turn an idea into a clear request. Decide what the page should do, keep missing facts visible, and take a brief you can use in Rogue or another builder.

This tool builds the text in your browser. Your answers are not sent by the tool. The draft stays in this tab when you reload or change language. Copying or downloading keeps a copy where you choose.

Make three decisions

What are you offering?

Describe the actual project or service in one sentence.

Who is it for?

Name a specific visitor and what they need to understand.

What should the visitor do?

Choose one main action. Include its real destination if available.

Optional details

What facts and assets can you supply?

Keep secrets and private customer information out of the brief.

Visual direction

Describe useful visual qualities and references you have permission to use.

The page needs a contact form

A form needs a real delivery service; a success message is not proof that a message arrived.

Your brief

Fill the three decisions to copy or download

# Website brief

Create a first website version in English from the brief below. Start with one useful page and one main action.

## Offer / project
[To provide before publishing]

## Audience
[To provide before publishing]

## Main action and destination
[To provide before publishing]

## Supplied facts and assets
[To provide before publishing]

## Visual direction
[To provide before publishing]

## Content and structure
Use a clear introduction, the offer, supplied evidence or work, practical questions and the main action. Only add sections that help the visitor decide. Do not invent prices, reviews, clients, guarantees, contact details or results. Ask for missing information and treat the page as a draft until it is supplied. Use supplied images only when their use is permitted.

## Scope
Do not add accounts, payments, a database or unrequested forms. If the main action needs a contact link I have not supplied, ask for it before making the page public.

## Acceptance checks
- The opening explains the offer and who it serves.
- The main action reaches the supplied destination; no placeholder contact buttons.
- The page is readable at 360px and on desktop, without horizontal scrolling.
- Headings are clear; fields and controls have labels, visible focus and readable contrast.
- The page has a descriptive title, summary and share metadata based on real content.
- Missing facts and external dependencies are listed for review.
- Images, links and the main flow work at the final public address.
- Confirm the hosting site's indexing policy before expecting search traffic. Rogue-managed sites currently use noindex; search visibility needs a separately configured exported site.

Open Rogue

Copy first, then open Rogue and paste the brief. Opening the app does not transfer your answers. Rogue's web beta has usage limits.

What makes a brief useful?

A visitor and a next step

A clear offer and one main action make scope decisions easier. Begin with one useful page before adding accounts, payments or a database.

Real information, visible gaps

Supply the facts you can verify. Missing prices, testimonials and contact details must remain missing until you provide them.

A review you can actually do

Check the public address on a phone and computer, follow the main action, and verify delivery. A generated page still needs review before it represents your business.

Read the website creation guide ↗Publishing, search visibility and export ↗

Three briefs to learn from

Fictional examples for planning, not client websites or generated results. Replace their details with your own.

Local service

# Website brief

Create a first website version in English from the brief below. Start with one useful page and one main action.

## Offer / project
A landing page for a home cleaning service

## Audience
Residents in the supplied service area who want to understand what a visit includes

## Main action and destination
Request a quote through the real contact link I will supply

## Supplied facts and assets
I will supply the business name, service area, photos and contact. Prices and reviews are missing; leave them out.

## Visual direction
Calm layout, readable on mobile, clear service checklist

## Content and structure
Use a clear introduction, the offer, supplied evidence or work, practical questions and the main action. Only add sections that help the visitor decide. Do not invent prices, reviews, clients, guarantees, contact details or results. Ask for missing information and treat the page as a draft until it is supplied. Use supplied images only when their use is permitted.

## Scope
Do not add accounts, payments, a database or unrequested forms. If the main action needs a contact link I have not supplied, ask for it before making the page public.

## Acceptance checks
- The opening explains the offer and who it serves.
- The main action reaches the supplied destination; no placeholder contact buttons.
- The page is readable at 360px and on desktop, without horizontal scrolling.
- Headings are clear; fields and controls have labels, visible focus and readable contrast.
- The page has a descriptive title, summary and share metadata based on real content.
- Missing facts and external dependencies are listed for review.
- Images, links and the main flow work at the final public address.
- Confirm the hosting site's indexing policy before expecting search traffic. Rogue-managed sites currently use noindex; search visibility needs a separately configured exported site.

Professional portfolio

# Website brief

Create a first website version in English from the brief below. Start with one useful page and one main action.

## Offer / project
A portfolio for an independent designer

## Audience
Potential clients reviewing real work and the designer's role

## Main action and destination
Discuss a project by email using the address I will supply

## Supplied facts and assets
Three real projects with my role, brief and permitted final images. No invented clients or business results.

## Visual direction
Large project images, concise captions, simple navigation

## Scope
Do not add accounts, payments, a database or unrequested forms. If the main action needs a contact link I have not supplied, ask for it before making the page public.

Event registration page

# Website brief

Create a first website version in English from the brief below. Start with one useful page and one main action.

## Offer / project
An information page for a workshop

## Audience
People comparing the topic, schedule and participation requirements

## Main action and destination
Register using a verified external registration address I will supply

## Supplied facts and assets
Date, venue, agenda, instructor information, price and registration destination must come from me. Do not invent any of them.

## Visual direction
Easy-to-scan agenda, clear requirements, strong registration link

## Scope
Do not add accounts, payments, a database or unrequested forms. If the main action needs a contact link I have not supplied, ask for it before making the page public.